In this role, you have the opportunity to
You are responsible for
Identify & understand key new digital marketing technologies
Translate new technology into potential application and develop into tools/platforms/approaches to improve digital marketing efficiency
Continues improvement of existing digital marketing tools/platforms
Training the digital marketing team on new technologies, new tools and new approaches
Areas of interests on marketing technology:
Data:
Available data source in the market;
Validate the usage of the data source
Knowledge on data analysis tool/methodology
Agency on data mining
Ad tech: knowledge and skill on
Ad server
DSP
DMP
Viewabilty
Etc.
AI: emerging tech and tool in marketing application
- CRM: tools and platforms
You are a part of
You will report to Marketing VP and work with campaign team, CRM team and e-commerce team to continuously improve MROI
To succeed in this role, you should have the following skills and experience
University and above education
10+ year working experience
5+ year experience in digital marketing technology area
Strong leadership capability in driving high performance and team up with other teams
Knowledge and network on marketing automation
Open and willingness to test and trial new things
In return, we offer you
A path towards your most rewarding career. Philips is growing its marketing capability enterprise wide. Succeeding in this market-based role in a complex environment will open many doors for your long term career, in other areas in Philips or otherwise. We also believe that we are at our best as a company when you are at yours as a person. Thus, we offer competitive health benefits, a flexible work schedule and access to local well-being focused activities.
A professional but fun workplace, A healthy work-life balance environment;
An energetic, genuine, inventive, supportive and dynamic team atmosphere;
Why should you join Philips?
Working at Philips is more than a job. It’s a calling to create a healthier society through meaningful work, focused on improving 3 billion lives a year by delivering innovative solutions across the health continuum. Our people experience a variety of unexpected moments when their lives and careers come together in meaningful ways. Learn more by watching this video.
To find out more about what it’s like working for Philips at a personal level, visit the Working at Philips page on our career website, where you can read stories from our employee blog. Once there, you can also learn about our recruitment process, or find answers to some of the frequently asked questions.
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