TikTok was breakout social app of 2019 in the Indian market, while PUBG Mobile saw the highest consumer spend in games in the country, according to research firm AppAnnie’s ‘State of Mobile 2020’ report. TikTok is believed to have more than 200 million users in India alone, and continues to grow in popularity and has already overtaken Facebook as the second most downloaded app in the world.
While PUBG Mobile had the highest consumer spend, in terms of breakout download games in India, it was Carrom that was ahead, followed by Free Fire. PUBG Mobile was number three in the list followed by games like Fun Race 3D and Sand Balls. Incidentally, PUBG Mobile was also the number one Action Core
Game in terms of time spent on Android phones globally in the year.
While TikTok was ahead of all social media apps in India, according to AppAnnie, the larger trend was that hyper-local social apps grew in demand with consumers looking for smaller circles rather than sticking to just the bigger apps such as Facebook.
根据研究公司AppAnnie的“2020年移动状况”报告，TikTok是印度市场2019年的突破性社交应用，而PUBG Mobile则是印度游戏消费支出最高的一个。据信，仅在印度，TikTok的用户就超过2亿，并且继续增长，已经超过Facebook，成为全球下载量第二大的应用。
虽然PUBG Mobile的消费支出最高，但就印度的突破性下载游戏而言，领先的是Carrom，其次是Free Fire。PUBG Mobile排名第三，其次是有趣的3D比赛和沙球等游戏。顺便说一下，PUBG Mobile也是第一大动作核心
从今年全球安卓手机的使用时间来看。
据阿帕尼称，虽然TikTok领先于印度所有的社交媒体应用，但更大的趋势是超级本地社交应用的需求增长，消费者寻找的是更小的圈子，而不是仅仅坚持使用Facebook等更大的应用。
The other breakout social apps in India were Helo, Hago and VMate. Incidentally Helo is owned by ByteDance, which also owns TikTok. Number five on the list was WhatsApp Business, the only Facebook-owned app to make it to the list. This ranking is based on year-over-year growth in both Apple’s iOS and Google Play downloads.
在印度，其他突破性的社交应用是Helo、Hago和VMate。顺便说一下，Helo归Tedance所有，Tedance也拥有TikTok。排名第五的是WhatsApp Business，这是Facebook旗下唯一进入榜单的应用程序。这一排名是基于苹果iOS和谷歌Play下载量的同比增长。
TikTok juggernaut
Globally, the time spent on TikTok grew 210 per cent year-over-year in 2019, both from expanding user bases, and increasing time spent per user. But eight out of every 10 minutes spent in TikTok in 2019 were by users in China, even though the app is booming in other markets.
在全球范围内，2019年，TikTok的使用时间同比增长了210%，既来自扩大用户基础，也来自增加每个用户的使用时间。但2019年，TikTok每10分钟就有8分钟是中国用户使用的，尽管该应用在其他市场正蓬勃发展。
TikTok, TikTok AppAnnie, TikTok India, TikTok India user base, TikTok app, PUBG Mobile, PUBG Mobile in India, Top video streaming apps PUBG Mobile had the highest consumer spend in India.
Games account for maximum spend
The report showed that games now make up 72 per cent of all app store spend, including on iOS and Android globally. Even in mature markets like US, Japan, South Korea and the UK, spending on both mobile gaming and non-gaming mobile subscriptions has fueled growth.
AppAnnie predicts that with the launch of Apple Arcade and Google Play Pass, there will more innovative games for consumers in 2020 and also open up new revenue streams for publishers. More importantly, mobile gaming spend continued to increase in 2019, and stood at saw 2.4x times compared to PC/Mac gaming and 2.9x compared to consoles.
游戏占最大花费
报告显示，游戏目前占应用商店全部支出的72%，包括全球iOS和Android。即使在美国、日本、韩国和英国等成熟市场，手机游戏和非游戏手机订阅的支出也推动了增长。
AppAnnie预测，随着Apple Arcade和Google Play Pass的推出，2020年将有更多面向消费者的创新游戏，也将为出版商开辟新的收入来源。更重要的是，2019年手机游戏支出继续增长，与PC/Mac游戏相比增长了2.4倍，与游戏机相比增长了2.9倍
In-app Subscriptions
On iOS in the US, 97 per cent of non-gaming consumer spend in the top 250 apps was driven by apps with subscriptions in 2019. On Google Play, this was lower at 91 per cent. Meanwhile, dating and video streaming apps see strong success with their in-app subscriptions.
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Prominent names that topped the chart for consumer spend in 2019 in the non-gaming segment were Tinder, Netflix and Tencent Video. The success of Tinder was evident as it was the second highest non-gaming app for consumer spend over the last decade, with in-app subscriptions performing exceptionally well.
应用内订阅
在美国的iOS上，前250个应用中97%的非游戏消费者支出是由2019年订阅的应用推动的。在谷歌Play上，这一比例较低，为91%。与此同时，约会和视频流应用程序在应用内订阅方面也取得了巨大成功。
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在2019年非游戏领域的消费者支出排行榜中，占据榜首的知名品牌是Tinder、Netflix和腾讯视频。Tinder的成功是显而易见的，因为它是过去十年中消费支出第二高的非游戏应用，应用内订阅表现异常出色。
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More than 3 hours spend on mobile
Mobile phones continue to be used extensively by customers, with time spent at more than three hours and forty minutes per day globally. AppAnnie said that mobile-first emerging markets like Indonesia, Brazil and India continue to spend the most time on their mobile screens each day. Further, in France, India and Canada, the average user was spending 25 per cent more time on their mobile each day in 2019 compared to what they did in 2017.
Video streaming apps
The top streaming apps in India were MX Player, Hotstar, Netflix, Amazon Prime Video and JioTV, and AppAnnie has based this on year-over-year growth in time spent on Android phones among entertainment or video players.
Globally consumers are spending 50 per cent more sessions on their entertainment apps in 2019 compared to 2017. The report predicts that competition in the video streaming space will bolster better user experiences, which in turn will drive growth in downloads, usage and revenue, and ultimately lead to partnerships and consolidation.
Nearly 25 per cent Netflix’s iPhone users also used Disney+ in Q4 2019, which was its highest overlap of users among top video streaming apps in the US. Further, YouTube Music saw 980 per cent growth in worldwide active users from December 2017 to December 2019, and that cross-promotion across other properties such as YouTube helped grow the user base, especially in markets like India, where it was rolled out in 2019.
移动时间超过3小时
手机继续被客户广泛使用，全球每天的使用时间超过3小时40分钟。阿帕尼说，印尼、巴西和印度等移动第一新兴市场每天在手机屏幕上花费的时间仍然最多。此外，在法国、印度和加拿大，与2017年相比，2019年平均用户每天在手机上花费的时间增加了25%。
视频流应用程序
印度最热门的流媒体应用是MX播放器、Hotstar、Netflix、Amazon Prime Video和JioTV，而AppAnnie基于娱乐或视频播放器中Android手机使用时间的同比增长。
与2017年相比，2019年全球消费者在娱乐应用程序上的会话支出增加了50%。报告预测，视频流媒体领域的竞争将促进更好的用户体验，进而推动下载量、使用量和收入的增长，并最终导致合作和整合。
2019年第四季度，Netflix近25%的iPhone用户也使用了迪斯尼+，这是Netflix在美国顶级视频流应用中用户重叠程度最高的一次。此外，从2017年12月到2019年12月，YouTube Music在全球活跃用户中的增长率达到980%，而YouTube等其他酒店的交叉推广有助于扩大用户群，特别是在印度等2019年推出YouTube Music的市场。
